Capcom Aiming for 4 Million Day One Sales for Resident Evil 7; Preorder Numbers are “Very Good”
Speaking with MCV, publisher Capcom has revealed that it believes Resident Evil 7 will be its biggest launch on the current generation of hardware. Further, that it is currently aiming for four million day one sales of the game, citing strong preorder numbers as a reason for such a bullish goal.
EMEA marketing director for Capcom Antoine Molant said the following:
“Commercially, [Resident Evil 7] is probably the biggest Capcom game we are releasing on the new machines. Ideally, we’d love to sell 4m on Day One globally. That would be great. Looking at what we see in the pre-orders and trends these days, we’re pretty confident we are going to get there. All the signs that we have seen across the market, whether it’s from the UK or from other territories, are very positive so far. We’re not sitting back and relaxing at all because we want to push that. The confidence is there.”
When specfically asked about the horror title’s pre order numbers, Molant gave a very straight forward reply:
“To be very frank, they’re very good.”
“Keeping in mind the real pre-order campaign started a week ago with the Steelbook announcement and some of the Collectors’ Edition announcement… before doing that, they were quite above what we were expecting. We’ve got the previews coming out and some more launching in December. On that front, we’re very happy.”
Resident Evil 7 is set to launch on PS4 (and PlayStation VR), Xbox One and PC in Japan on January 26, 2017, and everywhere else two days earlier on January 24th.
For all of our previous coverage on the latest Resident Evil entry, including its new demo and three gameplay trailers, click here.