Genshin Impact developer miHoYo is holding a special Cat Day photo contest on Twitter this February 22, 2022.

What is Cat Day in Japan and why is Genshin Impact doing a photo contest?

National Cat Day is celebrated in Japan on February 22, because the date 02/22 when pronounced in Japanese sounds similar to "nyan nyan", the Japanese version of the onomatopoeic "meow". This year's Cat Day is even more hyped up as a "Super Cat Day" with the 02/22/22 date. While it isn't an official holiday, National Cat Day has been celebrated since as far as 1978, long before it exploded in popularity via social media.

Cat Day is a great ad opportunity for gacha games and a quick way to get some exposure on social media, especially if said games include a cat character, like Diona in Genshin Impact. This is why Genshin Impact's developers launched a special Cat Day photo contest on Twitter.

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Here's how the Genshin Cat Day photo contest works

According to the official rules published by miHoYo, the Genshin Impact Cat Day photo contest is open to all players worldwide, but you won't get any physical prizes if you don't live in Japan as there will be no international shipping.

In order to participate, players will be taking screenshots of cats in-game and sharing them with the hashtag #原神猫の日 "Genshin Cat Day". The 30 players with the best pictures will get Paimon-related merch and 200 Primogems each.

The Japanese Genshin Impact Twitter account announced the contest at 13:05 JST, well into the day in Japan, and it'll end in a few hours at:

  • 23:59 JST
  • 2:59 PM GMT
  • 9:59 AM EST
  • 6:59 AM PST

The winners of the Genshin Cat Day contest will be announced on March 1. The contest is mainly aimed at Japanese players, so by the time most players in the US wake up, it'll already be over. Cat Day is only celebrated in Japan, so a US-based version of the contest wasn't announced as of now.

Did you already know about Cat Day in Japan? Are you planning to participate in the photo contest? Tell me in the comments below!