CD Projekt Red Founders Have Lost $1 Billion Since Cyberpunk 2077 Launch
Due to the rocky launch of Cyberpunk 2077, the founders of CD Projekt Red have collectively lost over $1 billion
After years of excitement and a massive marketing campaign over the course of the last two years, Cyberpunk 2077 launched and was quickly torn down. The game has a myriad of issues, from random bugs and glitches to outright unplayable performance on last-gen consoles. Although Cyberpunk 2077 has more than made up its costs already, it seems that the founders of developer CD Projekt Red are still managing to lose money.
A report released by Bloomberg yesterday found that the game’s glitches and rocky launch have cost the founders of CD Projekt Red over $1 billion. Over the course of the past week, the company’s stock has plummeted, although not to record lows. Due to Cyberpunk 2077‘s numerous issues, the developer has provided an apology stating that it did not pay enough attention to the game’s performance on PS4 and Xbox One. It went on to recommend that players refund the game if they are not pleased with it.
— Cyberpunk 2077 (@CyberpunkGame) December 14, 2020
The Bloomberg report also notes the stain that has now formed on CD Projekt Red’s reputation. The company, which has been celebrated for The Witcher franchise of games, now finds a lack of public trust. With its previous franchise, CD Projekt Red established itself as a developer of high-quality games and was adored for such. Now, public opinion on the company, which has been caught in lies regarding Cyberpunk 2077‘s performance, has flipped. It’s not clear what CD Projekt Red can do to recover its public face.
CD Projekt Red has promised that Cyberpunk 2077 will receive massive updates in the coming months to address its performance and stability issues. The game also has more content coming in the future, including DLC and a multiplayer component. The game will supposedly receive free content updates sometime during 2021, with a multiplayer mode due out by 2022.