Christmas Could Bring Holiday Cheer to the Game Industry

By Jess Brohard

October 9, 2010

Except for large companies like Blizzard (whose famed World of Warcraft recently reached a mind-boggling 12 million subscribers), a large portion of the game industry has been suffering from approximately two years of marginal sales figures and dipping stocks. After all, in damaged economic times, many choose to prioritize things like food and rent over gaming – sad but true. But according to Reuters, the coming holiday season may be a boon for the industry.

The increased sales, which any industry sees during the holidays, combined with the launch of multiple highly-anticipated titles (such as Call of Duty: Black Ops on November 9 and World of Warcraft: Cataclysm a month later on December 7) can indicate two things: that Blizzard truly is a giant in the industry, and, more importantly, that this $60.4 billion global industry might be able to take its place at the top of the food chain once more.

In fact, probably due in part to the vast success of Microsoft’s recent release of Halo: Reach, the sales forecast for Call of Duty: Black Ops has been re-estimated to potentially generate an additional $9 million in revenue over what was originally expected, which would add an addition 2 cents per share in profit.

So what I’m taking away from all this economic drivel is that the game industry is the way to repair the fractured U.S. economy. Gamers, loosen your purse strings and start shopping! Can’t decide between Black Ops and Cataclysm? Get both! And don’t feel bad about it – you’re helping the economy!


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Jess Brohard

Jess is a hardcore gamer and a computer science major. Her favorite video games include Team Fortress 2, Call of Duty: Modern Warfare 2, World of Warcraft, Guitar Hero, and arcade games.

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