Cogitate More Than Viral Campaign

A game that was originally supposed to promote the Institution of Engineering and Technology (IET), has become an online sensation. Released back in April of this year, Cogitate by IET has been played over one million times in 187 countries. Cogitate is a web-based game that uses the laws of physics and the use of gears, beams, conveyors and motors, to solve puzzles (it reminded me a lot of World of Goo, check that game out when you get the chance). The game promotes players to use engineering skills to solve the puzzles both creatively and efficiently.

The online community is constantly building as players have been showing off videos of their contraptions and skills on YouTube. I had a chance to play the game for a little bit and I was impressed on how sleek the interface was, and I was digging the music. Definitely check it out by Clicking Here.

Have something to tell us about this article?
Let us know
François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

Read more of François's articles

Video Trailers

Tom Clancy’s Rainbow Six Siege - North Star - 101 Trailer
LEGO® Builder's Journey | Trailer

Got a tip?

Let us know