Crash Bandicoot Surpassed All of Activision’s Expectations; “More Activity Like This in the Future”
Activision is very happy about the performance of Crash Bandicoot N. Sane Trilogy, and there might be more remasters in the pipeline.
During Activision’s quarterly financial conference call, Chief Executive Officer Eric Hirshberg and recently returned Chief Operating Officer Collister “Coddy” Johnson talked about the publisher’s position on remasters.
Hirshberg mentioned that Activision knew that there was a passionate audience out there for Crash Bandicoot, but it’s always hard to tell whether that’s a vocal minority or a mass audience until you actually release something. In this case, Crash Bandicoot N. Sane Trilogy surpassed all of Activision’s expectations by “a pretty wide margin.”
Hirshberg reminded that the game was the number one best selling game on consoles in June despite being only available for two days, and it was also the most downloaded game on the PlayStation Store in July.
This is an example of Activision listening to the community and offering new content where they want to engage, which is one of the company’s core strategies. “Of course” there are other IPs in the publisher’s portfolio that are being considered, and this is a strategy that “clearly” has Activision’s attention and while today there are no new announcements to make, we can be “confident “that there will be more activity like this in the future with more great IP.”
Beyond remasters, Hirshberg also hinted, there is an opportunity to look at classic IP, and “ask whether or not they can be reborn on a new platform” like what the company is doing with Skylanders on mobile.
Johnson mentioned the upcoming remastered version of Starcraft as another example, also mentioning tat the games as a service model is a “really strong model” both for the players and the company as a business. According to him we can expect the company to continue to pursue this model both on large franchises and on some of the most popular nostalgic IP.
If you want to hear more about Activision’s financial performance in the past quarter, you can check out our dedicated article.
Crash Bandicoot N. Sane Trilogy can check out the free unreleased levelis currently available exclusively on PS4, and if you want to see more, you that has recently been launched for the game.