“Days of Play” Sale Promotion Announced by Sony; Gold PS4 Will Launch During This Time for $249.99

"Days of Play" Sale Promotion running from June 9 - 17 will usher in the new Gold PS4 and a host of software and accessory sales.

on June 6, 2017 7:43 AM

Starting on June 9th — the Friday before E3 — and running through until June 17th, Sony will be hosting a special promotion that it has dubbed “Days of Play,” a “thank you” to the fans sales event.

The event is set to mark the first time that the company has ever been able to coordinate a single event in every single country (that sells PlayStations). Further — and perhaps most notably — the event will also house the launch of the Gold PS4 for $249.99 USD, which has been rumored the last few weeks and leaked by a Target ad.

The Limited Edition Gold PS4 Slim will be accompanied by a slab of sales on software and accessories that will refresh daily during the period. Jim Ryan, head of global sales and marketing at Sony, adds:

“The PlayStation Store will see something cheap every day.”

Ryan also notes that there’ll be significant price reductions not only on first-party games but on third-party as well. He continues:

“We’re intrigued to see how people respond to the event at a time that’s traditionally very quiet for games. We’re going to have some really good deals.”

And there you have it folks: if you want a blinged out Gold PS4 or some great deals on games, then be sure to check in each day to the PlayStation Store from June 9 – 17.

In other recent and related news, Sony also announced yesterday that PS VR has sold over 1 million units and that PS4 is nearing 60 million. It also revealed that PS4 exclusive, Horizon: Zero Dawn, has sold 3.4 million copies as of April 30th, and that every one and five PS4s sold is a PS4 Pro.

 /  Assignments Editor & News Editor
Tyler Fischer is the Assignments Editor and News Editor at DualShockers. He specializes in writing breaking news, managing assignments, and organization. Born and raised in New York, Tyler studies journalism and public relations at SUNY New Paltz. In his free time he enjoys playing and watching soccer, getting lost in game lore, and writing comedy scripts.