The Dead or Alive Xtreme 3 issue has become rather heated, after the firm denial of the possibility of a western release from Team Ninja's community manager.Koei Tecmo Europe posted a comment, praising the community manager for his honesty on the fact that the game isn't coming, with a caveat.Interestingly, the publisher explicitly encouraged fans to buy the Asian version (which will come with English text), linking to import retailer PlayAsia.

PlayAsia itself has been pushing the game rather heavily recently, going as far as explicitly blaming "nonsense" from a certain area of the media and social media sphere.

Since then, a number of Twitter users, including journalists and a few developers, expressed their intention to boycott the retailer. That effort doesn't seem finding much purchase, though. Yesterday PlayAsia's account counted under 10,000 followers. In little more than a day, it boomed to over 21,000, more than doubling its social reach.

As I mentioned at the beginning of this somewhat depressing saga, if Koei Tecmo won't give fans what they want, importers will be more than happy to take their money.