The Dead or Alive Xtreme 3 issue has become rather heated, after the firm denial of the possibility of a western release from Team Ninja’s community manager.
Koei Tecmo Europe posted a comment, praising the community manager for his honesty on the fact that the game isn’t coming, with a caveat.
Interestingly, the publisher explicitly encouraged fans to buy the Asian version (which will come with English text), linking to import retailer PlayAsia.
— KOEI TECMO EUROPE (@koeitecmoeurope) November 24, 2015
PlayAsia itself has been pushing the game rather heavily recently, going as far as explicitly blaming “nonsense” from a certain area of the media and social media sphere.
Since then, a number of Twitter users, including journalists and a few developers, expressed their intention to boycott the retailer. That effort doesn’t seem finding much purchase, though. Yesterday PlayAsia’s account counted under 10,000 followers. In little more than a day, it boomed to over 21,000, more than doubling its social reach.
As I mentioned at the beginning of this somewhat depressing saga, if Koei Tecmo won’t give fans what they want, importers will be more than happy to take their money.