Delaying Battlefield Hardline Was the Right Decision for "Player and Franchise," Shows how EA Is Changing, Says CEO

By Thomas Luke

August 19, 2014

EA CEO Andrew Wilson has said that his company is striving to change and make decisions which mean players get strong games, something evidenced by its recent delay of Battlefield Hardline.

[Delaying Battlefield Hardline was a] tough decision to make, and it has a financial impact in the near-term, but long-term, for the player and the franchise, that’s the right decision.

Wilson stated that this approach of putting player enjoyment before finance was something that an older EA never would have done.

Financial return is an outcome, but it shouldn’t be the objective.

What I can say, however, is that living up to that commitment to engagement and action I mentioned before means that we will make tough decisions in service of the player.

He said that the decision to delay the Xbox 360 release of Titanfall is another example of how EA is striving to put the player before financial gain, but that it’s by no means the only instance where this has happened.

Need for Speed is a franchise we’ve released every year for 17 years – it’s as sure a thing as FIFA. But the team said that they couldn’t do what we challenged them to do in a year. It wasn’t possible, so for the first time in 17 years we decided not to launch a Need For Speed.


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