Destiny: The Taken King’s Redbull Promotion Experiencing Issues; Numerous Exclusive Content Codes Being Stolen

on July 3, 2015 10:54 AM

Announced late last month following the official reveal of Destiny‘s upcoming expansion, The Taken King, Bungie revealed a new promotional campaign with Red Bull providing Destiny players with an exclusive mission and XP bonuses to those purchasing specially-marked cans of Red Bull; while the promotion has been met with a large dose of negative feedback, it appears the campaign has also run into a bit of a snag with code distributions.

The specially-marked promotional Destiny Red Bull cans were officially sent out to 7-Eleven retail stores this month, allowing players that purchase the cans to redeem codes for the exclusive The Taken King mission and also receive special XP bonuses.

However, reports from users on NeoGAF have shown that the code distribution for the Red Bull cans themselves is apparently very easy to decipher using a specific pattern of letters and numbers. As such, users on the site with the pattern are able to redeem codes for the Red Bull exclusive content without buying cans of Red Bull for the exclusive mission and XP bonuses.

However, while it is benefitting those that don’t wish to purchase Red Bull for the exclusive Destiny content, it is on the downside scamming others out of codes for legitimately-purchased Red Bull cans, with numerous codes from Red Bull cans seeming to be invalid due to having already been “redeemed” by other users.

While the Red Bull redemption page for the codes has been experiencing heavy doses of traffic, hopefully Red Bull and Activision can find a solution to counter the scamming efforts and give those that legitimately purchase Red Bull for the exclusive content what they deserve.

Destiny is available now for PS4, Xbox One, PS3, and Xbox 360 – the title’s latest expansion, The Taken King, will release for all platforms on September 15th, 2015.

 /  Features Editor
Ryan is the Features Editor at DualShockers, with over five years' experience in the world of video games culture and writing. He holds a BA in English & Cinema from Binghamton University, and lives in New York City.