Disney Buys Marvel for $4 Billion

By Yaris Gutierrez

August 31, 2009

What do you get when you combine Spider-Man and Mickey Mouse?  I’ll tell you what you get, you get Mickey Mouse getting his ass thrown around and slammed into fire hydrants because mice in New York City is a very big no-no; and putting a four-foot tall mouse next to Spider-Man will only mean one thing – pure ownage for the talking rodent.  But that kind of stuff won’t happen.  Especially since Mickey and his group of happy friends will be signing the checks that Spidey and his Marvel crew will be using to dry-clean their spandex outfits.  All your favorite superheroes from the Marvel universe will now be in the hands of he Walt Disney Company as the world renown, and largest, entertainment and media conglomerate acquired Marvel Entertainment for a whopping $4 billion.

“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”

Now we know what Disney is thinking.  What about the folks over at Marvel?  What is their take on the situation?

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”

Seems like the folks over at Marvel are just as happy, I would say.  Under the terms of the agreement, Disney will whip out their fanny-packs, pull out their checkbooks, and pay Marvel Entertainment shareholders $30 per share for their Marvel stock, plus .745 of a share of Disney stock for each share they own.

Those of you who are in pure shock and nodding their heads in disapproval can relax.  I’m pretty sure that the comic book titan won’t be introducing Donald to the X-Men team, or Disney themselves having Magneto make cameos in any of their movies or cartoons.  Of course, what this means for gaming is on a totally different playing field.  What developers like Activision, THQ, and Sega have to say will be quite interesting as the sudden move might change certain things with regards to Marvel-based game properties.  We’ll stay on top of the situation and bring more coverage as people in the gaming industry begin to speak out on the buyout.  Sit back, get yourself a tall cup of your favorite drink (I would suggest Koolaid), make yourself some cheese and crackers, and chill.  It’s going to be an interesting week.
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Yaris Gutierrez

Born and raised in New York City, Yaris is one of three co-founders at DualShockers. Gaming since the inception of Nintendo in the 80's, he has grown to avidly appreciate games of every genre, maturing his preference specifically now to third-person action games, first-person shooters and JRPGs. He's a software engineer, father and husband during the day, and mildly attempts to hold onto his "hardcore gamer" title during the evenings. An attempt that he tends to fail miserably at.

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