Japan is well known for its love for strange collaborations between pop culture and products that have absolutely nothing to do with it. Among game publishers, Square Enix is quite keen on that, as the continuing collaboration between Final Fantasy XV and Nissin Cup Noodle certainly showcases.
Dragon Quest is currently all the rage, with Dragon Quest XI coming out on July 29th for PS4 and 3DS, so could the ultra-popular JRPG series be left out of the co-branding mania? Obviously not.
Enter Japanese pharmaceutical company Rohto, that announced the Dragon Quest version of its popular and a little crazy Rohto Z eye drops, which will come in the standard version, the Rohto Z Contact version for contact lenses and the Rohto Z Pro version, which is known for giving users a refreshing sensation similar to pouring a bucket of ice in their eyes. I tried them, they’re indeed as crazy as they sound.
Alongside opening an official site for the products, the company released two commercials, one featuring your usual every day office worker, and the other a much more familiar Torneko from Dragon Quest IV (he recently appeared in the Dragon Quest Heroes series as well).
The dispenser even looks like you’re squeezing a slime in your eye.
You can check both commercial out below, and have a giggle at the faces of the protagonists (which actually aren’t that unrealistic, considering the effect of the eyedrops), and at how their in-game stats change when they use the product. Apparently, Dragon Quest eye drops push your level from “tired” to 8. That’s good to know.
As mentioned above, Dragon Quest XI will come on July 29th for PS4 and 3DS, with a Nintendo Switch release also planned. That being said, no release window has been announced for the Switch version just yet.
If you want to see more actually related to the game, you can also watch some more gameplay from the PS4 and 3DS versions and some new images showing horse racing and the casino. Recently, we also learned that Square Enix can’t yet talk about the Switch version, due to “adult circumstances.”