Dragon Quest XI Promotion Plan Announced by Square Enix; Special Videos and Fried Chicken Teased

Dragon Quest XI Promotion Plan Announced by Square Enix; Special Videos and Fried Chicken Teased

Square Enix has a big master plan to make sure Dragon Quest XI launches successfully in Japan. It includes videos, special projects and... fried chicken.

Today, during a livestreamed presentation from Tokyo, Square Enix introduced the promotion plan for its upcoming and massively anticipated JRPG Dragon Quest XI.

You can see the calendar below.


Perhaps the most interesting elements in the plan are at the bottom of the picture. The first green rectangle corresponding to April says “New video release” indicating today’s new trailers.

Another green rectangle positioned between the second half of May and the beginning of June says “Special video release,” indicating that we can expect more trailers then.

Lastly, a third rectangle across the release of the game on July 29th says “TV commercial release.”


Moving on to the pink rectangles, we get two promotional projects named “Everybody’s Slime: Art Project” and “DraQueLife – Living with Dragon Quest.” Both already have official homepages (here and here), and involve the drawing of custom slimes and imagining the ideal Dragon Quest lifestyle, as you can see in the illustration below.


Just under those, something a lot more interesting for those who will spend the period between the end of May and mid-July in Japan. A series of demo events will be held in several Japanese cities following the calendar below:


  • May 27-28: Osaka
  • June 10- 11: Hakata (Fukuoka)
  • June 17-18: Nagoya
  • July 8-9: Sapporo
  • July 16-17: Tokyo

Last, but not least, there’s a treat for Japanese gluttons. The convenience store chain Lawson will sell special Karaage (fried chicken) in a custom Dragon Quest cup in 12,000 stores nationwide, starting on May 6th.

Incidentally, Lawson isn’t new to collaborations with Dragon Quest. The chain owns a special Dragon Quest-themed store in Akihabara, Tokyo.

If you want to see more of the game, that will release in Japan on July 29th for PS4 and 3DSyou can enjoy gameplay from the PS4 version, some from the 3DS versionnew screenshots and trailers, and the box art for both the PS4 and 3DS versions.