Dragon Quest XI: Square Enix Talks Sales Expectations, Cannibalization and Conservative Outlook

Square Enix CEO Yosuke Matsuda details the publisher's expectations for the performance of Dragon Quest XI.

on May 26, 2017 11:16 AM

Today Square Enix published the transcript of the latest investor Q&A session with President Yosuke Matsuda, and he talked about the company’s outlook for Dragon Quest XI.

First of all, he was asked to compare the sales plans for the game to the performance of previous Dragon Quest games, and he explained that it’s hard to draw a direct comparison because the situation of the market is different.

“It’s difficult to make a direct comparison given how different the market landscape is now compared to when we released “DRAGON QUEST IX,” which was back when home consoles were in their prime. Our plan is to leverage “DRAGON QUEST XI” to generate earnings across the DRAGON QUEST brand.”

Matsuda-san also mentioned that the company doesn’t expect Dragon Quest XI to cannibalize sales of existing games in the franchise. We also learn that Square Enix plans to heat up the hype on the whole series around the time in which Dragon Quest XI will launch on July 29th.

“We do not believe that releasing “DRAGON QUEST XI” will result in cannibalization. Given the high level of user satisfaction that each of our existing titles enjoys, we believe that their fans will continue playing them. In addition, we intend to bring excitement to the entire DRAGON QUEST franchise around the time we launch “DRAGON QUEST XI.””

Lastly, he further clarified that the company’s predictions for Dragon Quest XI‘s performance are “conservative given changes in the market landscape and other considerations.”

Dragon Quest XI will come on July 29th for PS4 and 3DS, with a Nintendo Switch release also planned. That being said, no release window has been shared for the Switch version just yet.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.