E3 2012: E3 Electronic Arts Announces a Multi-Year Partnership with UFC

E3 2012: E3 Electronic Arts Announces a Multi-Year Partnership with UFC

During the Electronic Arts Press conference at E3 the publisher announced something quite unexpected: a global, multi-year partnership with UFC to create a new franchise based on the mixed martial arts sport.

With THQ floating in rather bad waters, EA Sports managed to snatch the license away. While nothing is known about the games themselves, UFC fans definitely have something new to look forward to.