Nintendo’s confidence in its latest console is showing. Just recently, Katsuya Eguchi, a Nintendo designer, issued a statement that the Wii U won’t be sold at a “loss” when it is first released. What is a loss? Simple: when gaming companies first release their new platforms, they sell the consoles at a lower value than what the technology is presently worth. Why? So that they can sell more consoles right off the bat, instead of having to cater only to wealthy consumers. This also makes room for long-term profit, which is anticipated due to the depreciation of technology.
In an interview with Gametrailers, Eguchi is quoted to have said:
We would like to avoid taking a loss on the hardware, so we are gonna be seriously considering how it is priced.
Rumors have been abound for the price of the Wii U, but for now, only one thing is for certain: Nintendo isn’t planning on losing any money over their latest console. Gamers with a tighter budget may have to wait a little while to purchase the Wii U, if that’s the case.