E3 2013: Synergy Between PS4 and PS Vita Is Crucial According to SCEJA President

E3 2013: Synergy Between PS4 and PS Vita Is Crucial According to SCEJA President

The remote play functionality between PS4 and PS Vita has been seen by many as a strong selling point for Sony’s portable console, up to the point that it could considerably raise its adoption within the gaming audience, that has been growing but isn’t yet stellar.

Sony Computer Entertainment Japan and Asia President Hiroshi Kawano seems to understand that very well, as he shared in an interview with the Japanese gaming site 4Gamer. Here’s what he was asked:

You’re pushing for a greater synergy between the PS4 and the PS Vita. You could say that the chances of success of the Vita rest on the success of the PS4

Kawano responded quite candidly:

You’re right. I think in Japan the synergy between the PS4 and the PS Vita has become crucial

He also shared some info about the Sony’s portable’s performance and future marketing plans.

There are 150 games to be released [for the Vita] in 2013. The PS Vita is reaching its climax gradually. It’s challenging, but even when we hold a small event, I’m surprised by how many people we can gather.

In order to further accelerate the excitement for the PS Vita we’ll focus on promoting the console towards the second half of the year.


Kawano continued by explaining his philosophy of what the synergy between the two consoles must entail and how it’ll appeal to the Japanese audience.

A console called “PlayStation” must be always considered synonymous of “Entertainment”. We have to always think about new ways to play so that PlayStation has a strong influence on entertainment in Japan.

So I believe that this year there’s it’s necessary for the synergy between PS Vita and PS4 to reach a wide appeal. To do this, we will reach to the mass media as well as the existing PlayStation community. I’m looking forward to see this movement propagate from the inside of the PlayStation fan community to the outside, to create an upsurge for the whole PlayStation family.

We’ll have a lot of surprises towards the end of the year, so stay tuned!

Personally, I definitely feel that having the two consoles promote and “sell” each other is definitely a good strategy. Most probably between those “surprises” we can expect towards the end of the year there’s a bundle including both PS4 and PS Vita, or maybe a price cut for Sony’s portable machine. As Kawano says, we’ll have to stay tuned and see what happens.