During its financial conference call for investors on the second fiscal quarter of 2015, Electronic Arts just announced that the EA access on Xbox One is being considered a success by the company.
We’re seeing both empyrical and anecdotal data that people that are now members of EA access, have access to games like FIFA and Madden, which says that ordinarily they wouldn’t have gone out and bought them, are now experiencing them and enjoying them and I believe that the next time around when the games will launch they will actually buy them.
It’s turning into an incredible sampling program for us, if you will. Obviously the value for many users is there.
As regards to the Sony question nothing to talk about right now on that, but I will say that EA Access is surpassing all of our internal expectations in regards to subscriber numbers.
Will the success of the program push Sony to reconsider it and maybe other publishers to implement similar services? Only time will tell, but for now it definitely seems that EA Access is working well for Electronic Arts itself.