EA Acquires Popcap for $750 Million

on July 12, 2011 6:00 PM

Do you enjoy Plants vs Zombies? How about Bejeweled ? Well, you can still enjoy these games, but now under the banner of EA, who is currently in the late stage acquisition phase of acquiring highly successful mobile developer Popcap. While this is a hefty price tag for EA to expand their presence on mobile devices, it is far from the first time that EA has used their fat stacks of cash to acquire a mobile games company. Back in 2009, EA paid a reported $400 million to acquire Popcap rival Playfish, responsbile for such social games as My Empire and Pet Society.

It’ll be interesting how EA handles Popcap, and to see what extent they attempt to brand themselves in the ever-expanding social games market. But for now, only time will tell.

 /  Contributing Writer
Daniel Horowitz is currently a Writing/Film student at Sarah Lawrence College, where he previously worked as a film technician and teacher assistant despite having little technical knowledge. He is currently abroad studying play-writing at Oxford University in the UK. Daniel likes to think of himself as a weird combination of Captain America and Hunter S Thompson minus the extensive drug use. As a result, he can often be found lifting things, fighting for justice, and being a crazy outlaw journalist on the edge who doesn't play by the rules. When he’s not writing about, reviewing, or playing games, music, and occasionally writing well-paying profiles of businessman, Daniel thinks about what exactly he'll end u doing with his life post-graduation. Daniel plans on either going to graduate school for an MFA, or more realistically, getting a day job, which he hopes is somehow involved in the gaming, comic book, or film industries. You can contact Daniel at dhorowitz107@gmail.com or follow him on Twitter @DHorowitz107