No, it isn’t a dystopian future where Electronic Arts will begin releasing cookie cutter increments of the Battlefield series every month (instead of every year). It’s more likely they’re just protecting their brand, but you might be surprised just how much they’re shelling out for it. Marchex, a marketing company recently split into two companies and sold off much of their holdings in web domains. EA paid out $80,000 to pick up Battlefield.com, then I guess went a bit crazy planning for the future.
Normally when we see a publisher pick up a website, it’s a tipoff that a sequel is in the works. With EA’s determination to milk IPs dry, such as their announcement of a fourth Mass Effect game, it should really be no surprise that they’re continuing the Battlefield line to compete with Activision’s Call of Duty series. Yes, it seems like Battlecall: Dutyfield will continue to dominate the FPS market for years to come. With the apparent success of Call of Duty: Black Ops II it will be interesting to see how they try and counter.