EA Close to 1 Billion Dollars in Annual Revenue from DLC Alone
EA expects to surpass the 1 billion dollar milestone in annual revenue from downloadable content this year, the company has said.
Speaking to Bloomburg, a spokesperson for EA said that content in their sports titles was a “major contributor” to this increase in revenue.
In particular, revenue from Madden NFL in particular grew 350% over the last year, and the release of DLC initiatives like Madden Ultimate Team has had a strong impact on the revenue stream from downloadable content.
EA declined to say if they expect this increase in revenue to continue.