EA “Extremely Pleased” With EA Access on Xbox One; Will Start Promoting it With Microsoft this Summer
During the quarterly Electronic Arts financial conference call, the publisher talked about the performance of the EA Access subscription service on Xbox One.
We learn that the service outperformed expectations and the publisher expects its contribution to accelerate in fiscal year 2016, as more titles will be added to the vault.
Electronic Arts is “extremely pleased” with the growth of the service, even if it hasn’t really started to really promote it yet. Promotion in partnership with Microsoft will start this summer.
Since now there are twelve titles in the vault, EA feels that it’s the right time to start promoting, as much of the value of the service is around those games.
The subscriber base continues to grow, even if it isn’t yet a substantial part of the publisher’s financials, and that’s why they haven’t provided firm numbers yet. That said, they will consider doing so in the future as they see how the service grows further.
Overall, Electronic Arts is “very interested” in EA Access, and it’s “learning a great deal” about players’ interest in subscirption models from it.