While EA has plenty of big upcoming titles down the pipeline for the next few years, such as the upcoming Battlefield: Hardline and other titles down the road like Mirror’s Edge 2 and Star Wars: Battlefront, and with an increasing push on buzz and player relationships, EA is adding some new staff to assist with those goals, such as their new Chief Marketing Officer.
A new post on EA’s blog has detailed that the publisher has hired Chris Bruzzo, previously the head of marketing operations for Starbucks, as the company’s new Chief Marketing Officer.Specifically, EA mentioned that Bruzzo “will lead an integrated marketing, communications, web and digital service organization designed to advance our ability to put Players First.”
In addition, EA also spoke more of Bruzzo’s role within the company’s strategy, as well as to his own gaming experience:
“Chris is a proven brand visionary who has held leadership positions at two of the most dynamic brands in the world – most recently driving the digital transformation at Starbucks and, prior to that, as an executive at Amazon.com.”
“He was the architect of the Starbucks digital experience, building award-winning loyalty and personalization programs. Chris also led the growth of record-setting Facebook and Twitter programs, and the My Starbucks Idea online community program. He has tremendous passion for building deeper connections for brands with their customers, and I know Chris will lead us to connect with all of you in new and inspiring ways.”
“Chris is a great fit for our organization – a collaborator, innovator, and importantly, a gamer. Chris is just as comfortable sharing stories about his days playing Escape from Rungistan and Ultima back in the early 1980s on his Apple IIE as he is debating tactics in FIFA, Battlefield or Peggle.”