Electronic Arts may be more known for their sports, RPG and shooter franchises, such as FIFA, Mass Effect, Dragon Age and Battlefield. The studio is now planning to expand more into the action genre.
Executive Vice President of EA Studios Patrick Soderlund, sees the action genre as the biggest segment in the industry, and that EA doesn’t have a lot of them. That’s why their strategic direction is to expand their “portfolio,” and build more new action IPs.
“If you look at the biggest segment in our industry, which is action, we don’t have a lot, EA is not known to make gigantic action games like Assassin’s Creed or Batman or GTA or those types of games that are really big. The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn’t been done before.”
When Jade Raymond’s Motive studio was brought up as the one assigned to handle upcoming action projects, he replied with “maybe,” and that they aren’t aiming to “go after GTA” from the beginning.
“Maybe, I’m not suggesting we’re going to go after GTA and sell 50 million units. We would love to! But what I’m saying is those types of absolutely AAA, big productions is what we want to do. And I think for us to do that, we need the right people.”
Soderlund continued to explain the importance of both talented individuals and the amount of money invested.
“You need a leadership and people that have done this in the best and they’ve done it successfully in the past. That, coupled with a large ambition to invest in new IP. We want to. We’re building a lot of new IPs today but we want to invest more money into new IP.”
EA may be entering the action genre soon by the looks of it, so we will see what they have to offer.