EA has announced that going forward content creators that produce EA sponsored content will be required by the game publisher/developer to conform to new transparency and disclosure rules.
According to EA’s German Blog, EA will now be enforcing content creators to disclose the nature of their partnership with the company via using the hashtag #advertisement or by stickering their content with the watermarks shown below. The “supported by” watermark must specifically be used on any content that is produced with indirect EA support, such as, a review done via a review copy. Essentially, any help that doesn’t directly influence the nature of the content but still is the result of some type of partnership between a creator and EA will need to use the watermark.
While it wasn’t confirmed, this could be a move in face of what happened to Warner Bros. Interactive Entertainment back in July, where the Federal Trade Commission went after the game developer/publisher for failure to properly disclose its sponsorship when working with YouTube personality PewDiePie. But alas, who knows if there is any relation. What will be interesting to see if any other game publishers follow in EA’s steps with this policy.