EA: Mass Effect Andromeda Will “Break Beyond” Core Gamer Audience; Will Use PGA Tour’s Crowd Tech
During Electronic Arts’ Investor Day, Chief Executive Officer Andrew Wilson expressed expectations for the upcoming Mass Effect Andromeda to “break beyond” what was the core gamer audience as other games in the genre have done.
“And then we have Mass Effect: a whole new Mass Effect story emerging, a fan favorite. As a category role playing games or RPGs continues to grow and break beyond what was the core gamer audience. We’ve seen other games in the category do this, and we believe that Mass Effect will do that.”
Incidentally, EA Studios Executive Vice President Patrick Söderlund also shared a little detail about the game towards the end of his own presentation, mentioning that a crowd technology developed for Rory McIlroy PGA Tour has been adopted by the Mass Effect team to have big crowds that you can walk through. The same tech was also used in Mirror’s Edge: Catalyst to have a large crowd layer on the street layer. It’s also being adopted by other game teams within EA.