EA Rebrands Origin Access and EA Access as ‘EA Play’

EA Rebrands Origin Access and EA Access as ‘EA Play’

EA Access and Origin Access get a much-needed makeover later this month. The two versions of EA's subscription service will know simply be EA Play.

Between EA Access and Origin Access, EA’s offerings of various tiers for their subscription service was getting a little confusing. To that end, Electronic Arts have rebranded the two services under one banner, making everything much more streamlined. Of course, it’s not a perfect move. For whatever reason, they’ve gone with the same name they previously used for their live events. You might remember, that became EA Play Live earlier this summer, which opens the door for the service to be known simply as EA Play.

Still with me? It’s a bit curious they couldn’t come up with anything else, but it does do what they want. No longer will I have to hop on EA’s website to figure out which version of their subscription service is available where. Even as someone who plays way too many of the company’s sports titles, I was always forgetting which service I wanted.

Now, there are two, easily identified options. The basic version of the sub is called EA Play, while the premier version is now EA Play Pro. The Pro tier gets you extra content for new EA games, early access to top titles, and a larger collection of games in the download vault.

Additionally, both services are adding some new challenges for players to compete for different cosmetic items and various rewards. This will vary from title to title. So, FIFA players can expect an extra Ultimate Team here or there, while Star Wars: Squadrons players might get a unique look for their ship.

The EA Play relaunch happens on August 18. It should go a long way toward making EA’s service much easier to understand at a glance.