EA: Retail Won’t Disappear, but Digital Is the Way of the Future; More Subscription Models Coming
During the Morgan Stanley Technology, Media & Telecom Conference held yesterday, Electronic Arts Chief Financial Officer Blake Jorgensen explained the firm’s predictions for the future on the balance between retail and digital distribution:
“We take a very simple view. We want the consumer to decide. We have great retail partners, we want to continue to maintain our great retail partners and they perform a lot of discovery and marketing services for us. And so, we believe there’s a world where the retail partners are always going to be around, but also a lot of consumers, just like music and books, and movies, and TV have adopted, download digitally is ultimately the way of the future. We try to make sure that we’re available in any place the people want to bay our games.”
Later in the conference, Jorgensen mentioned that we’ll see more subscription models like EA Access appear over time. He also explained that the results for it are better than Electronic Arts’ expectations, and that the PC-based equivalent Origin Access is seeing “early interesting success.”
Lastly, he mentioned that in the long term, Electronic Arts predicted that the three delivery models will coexist.
“Long-term, we think there’s multiple models for delivery of games. People will buy games in the retail stores, they’ll acquire them digitally from us, or they may subscribe to them and play in a subscription model.”Advertisement
Personally, I’ve pretty much moved to a digital-only world. I used to love my boxes, but as a PC gamer, Steam pretty much sneaked the download habit into me, and that gradually extended to consoles. What about you?