EA Sees Apple Watch as "The Emergence of Another Gaming Platform"
EA has high hopes for the Apple Watch and is currently working on games for the platform, head of EA’s mobile division Frank Gibeau says.
Gibeau stated that EA is already working on games that could work with the Watch’s wearable interface. Cross platform capabilities are also something the company is considering.
We have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your iPhone. Or you could do crafting or some other auction trading on your watch that goes back into your tablet game that you might check out later when you get home.
Gibeau also said that games designed for Apple Watch will follow the same principles as mobile games and so will be treated differently from console releases.
The user experience is different. The session lengths on console are an hour, the session lengths on mobile are two minutes, so there needs to be profound differences between the two for them to be successful.