EA SPORTS and Susan G. Komen for the Cure Team Up
EA SPORTS and Susan G. Komen for the Cure are teaming up to bring the great message of Breast Cancer Awareness Month to select titles in October. At select Best Buy, EA SPORTS video game titles featuring the Komen Running Ribbon logo will be available that will acknowledge the $100,000 dollar donation from EA SPORTS.
“This year marks the third year of commitment on behalf of EA SPORTS in continuing to create awareness in the fight against breast cancer,” said Christopher Erb, EA SPORTS Senior Director of Partnership Marketing. “EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA SPORTS consumers an opportunity to participate in finding the cures.”
EA SPORTS titles marked with the Komen Running Ribbon logo will include FIFA Soccer 11, NCAA Football 11, and NHL 11 for the PlayStation 3 and Xbox 360. The logo will also be featured in game-play of Madden NFL 11 and Tiger Woods PGA TOUR 11 across the PlayStation 3, Xbox 360 and Wii gaming consoles. Save the Ta-tas!