EA has started to consider how to deliver a virtual reality experience, CEO Andrew Wilson has said.
Speaking at SXSW, he noted that in addition to the three play-styles currently existing – console, mobile and PC gaming – there’s a definite desire for full on virtual reality.
Listen, there’s clearly a desire to add a modality of play to the three we’re currently focused on. I don’t know who the technology partner is that’s going to deliver that modality for us, but let’s start thinking now about the experiences… so that we can deliver experiences that make sense for you; experiences that deliver on the promise and the fantasy of being inside a video game.
From the sound of things, EA isn’t considering building VR hardware of their own. This is because moving forward thinking about new hardware first and foremost would be a mistake, Wilson said. Instead, he intends for EA to first consider how the new technology will impact playstyle.
When we think about making games today, we think less about the technology or the means of experiencing the game, and we think more about the modality of play. So, how are you trying to interact with that game?