EA Still Behind Physical Retail
But not all gaming execes are thinking that way, particularly those over at EA. In an interview with Eurogamer, European EA head Jens Uwe Intat lists a number of reasons why he “think[s] there is still a lot of reasons why physical goods in bricks and mortar stores will have an interesting future.” These reasons include collection purposes, gift giving, and of course the almighty impulse buy.
This statement is despite EA’s move into the digital games market with the launch of EA Origin, a service that is intended to rival fan-favorite Steam. I see a bit of a contradiction there, but regardless of EA philosophical vs practical position, it will still be interesting to see where physical medias role in the industry is headed