EA Still Behind Physical Retail

EA Still Behind Physical Retail

While games like those pictured used to dominate the child’s market, a new type of physical game has dominated not only the hearts and minds of nerdy High School students, but of college students and professionals. It’s the things you collect, it’s the reason you are all here. That’s right, video games. We all own plenty of them, but many claim that current trends in the industry are predicted to change that. Sure, we’ll still own our games, but not in the way we used to own Candyland, it will be packaged in a neat multiple GB file for our digital use.

But not all gaming execes are thinking that way, particularly those over at EA. In an interview with Eurogamer, European EA head Jens Uwe Intat lists a number of reasons why he “think[s] there is still a lot of reasons why physical goods in bricks and mortar stores will have an interesting future.” These reasons include collection purposes, gift giving, and of course the almighty impulse buy.

This statement is despite EA’s move into the digital games market with the launch of EA Origin, a service that is intended to rival fan-favorite Steam. I see a bit of a contradiction there, but regardless of EA philosophical vs practical position, it will still be interesting to see where physical medias role in the industry is headed