EA Talks About Investing in New IP and New Technology Including VR, Streaming and Mobile
During Electronic Arts’ financial conference call for the quarter ended on September 30th, Chief Financial Officer Blake Jorgensen talked about the research and development investment the company is performing while creating new games and working on new technologies.
Jorgensen mentioned that roughly 25% of the company’s R&D investment is for new products, that could be brand new IPs like the new action title that’s being built by Jade Raymond and her new Motive studio in Montreal. He also specified that this game won’t come this year or the next, but it’ll come three or four years out.
More investment is being poured in building around key sports properties, including things like adding The Journey to FIFA 17. According to Jorgensen more of this kind of work will be seen on existing franchises over time.
The company is also investing in the Star Wars franchise, that has been very successful so far.
On top of that, EA is investing in new technologies like virtual reality, streaming technology and mobile, trying to make sure that they’re”very focused on where the future is going, to be able to be there when any platform is developed or any shift in platform happens.”