During the UBS Global Technology Conference in San Francisco, Electronic Arts Chief Financial Officer Blake Jorgensen talked about the company's view on virtual reality.

"For us VR is an unique opportunity, because we're one of the largest makers of deep, engaging games. So it's a new platform for us to be able to experiment with."

Jorgensen continued by mentioning that the publisher has the new Star Wars Battlefront Rogue One – X-wing VR Mission coming soon, and it's a "spectacular experience" of flying an X-Wing fighter in VR, and "pretty stunning when you get into it."

He then admitted that there are still "a lot of challenges" with VR, with motion sickness being "not a small issue," with game developers having to work hard to figure out how to get around that. Processing speed is also critical, as you need to render to two screens instead of one. According to Jorgensen, part of the challenge is getting more processing speed, and that's why we're seeing faster consoles coming out.