EA Won’t Do “Anything Unnatural” To Push Digital Sales Over Retail; Moves Away From Old-Gen Consoles

EA Won’t Do “Anything Unnatural” To Push Digital Sales Over Retail; Moves Away From Old-Gen Consoles

Electronic Arts shared its stance on physical sales versus full game downloads today during the quarterly financial conference call for investors and analysts, mentioning that they’re allowing “the consumers to vote.” They simply want gamers to consume games where they like to, and whether it’s downloads or retail, EA will be there.

The publisher has “great partners” in retail, that are very “powerful” and “helpful,” and they want to make sure that they can deliver the gaming experience in the ways consumers like it.

That said, they admitted that it’s better economically to move to digital on the long term, and Electronic Arts sees that digital is the direction the industry is going, but they won’t do anything “unnatural” to push it one way or the other.

We also heard that we’ll see a “slow movement” away from the Xbox 360 and PS3 generation. Some sports titles are still going to be published for older consoles, but for new franchises and big titles the company is “making some decisions” to focus on the PS4/Xbox One generation.

That’s partly because the power of the platforms allows for exceptional gameplay and graphics, and for games like Star Wars: Battlefront they want to make sure to provide the highest level of quality for the experience, and that can be done only on current generation consoles and PC.