Electronic Arts is “Energized” by the Success of Pokémon GO; EA Games Not Impacted Negatively
During Electronic Arts’ quarterly earnings conference call, Chief Executive Officer Andrew Wilson talked about Pokémon GO, mentioning that what Niantic has done is “very very strong” and a great blend of the IP and the new augmented reality tech that introduces it to new audiences through mobile devices.
According to Wilson, Electronic Arts has been working on both AR and VR for some time, and they’re going to continue to invest there. The company Is “energized” by the success of Pokémon GO, as they have “tremendously strong brands that are unbelievably social in nature” where they believe that the participation of the community through AR would heighten the experience.
While the company has been working “on some things” for some times and they’re continuing to work on them, they’ll be ready to launch them at a time in which they think they can “better engage the community through AR.”
Chief Financial Officer Blake Jorgensen also added that looking at EA’s daily revenue trends after the release of Pokémon GO, they have not seen much impact. The company feels that the game has brought in many new players, and while many are involved with it, it hasn’t detracted from the revenue of EA’s mobile games.