Electronic Arts “Overjoyed” by Star Wars: Battlefront’s Performance; Talks Plans for the Future
During Electronic Arts’ quarterly financial conference call, Chief Executive Officer Andrew Wilson talked about the performance of Star Wars: Battlefront, and the company’s plans for the future of the franchise.
“We’re overjoyed with the performance of Star Wars: Battlefront, we’re overjoyed with the 6.6 million players that played the game through Q1. We continue to support that as each movie comes out over the term of our relationship.
We expect that the Star Wars community will continue to grow, and we will doing our best to align in some case the content and experiences, and in some cases just the passion for Star Wars, but certainly aligning what we’re doing with our Star Wars universe with what is more broadly happening with Star Wars pop culture.
Wilson also mentioned that this kind of plan going forward is something that Electronic Arts considers “a win.”