Electronic Arts Plans to Drive "Greater Connection" Between Console and Mobile Experiences
During Electronic Arts’ financial conference call related to the quarter ended on September 30th, Chief Executive Officer Andrew Wilson talked about the interaction between Madden NFL 17 and its mobile counterpart, hinting that interaction between consoles and mobile might be made deeper in the future across more EA franchises.
“At a macro-level, when you look at it, it’s clearly additive because both businesses are growing. What we have seen is that mobile is adding younger players at a higher rate than console is, but we’re also seeing some mobile players come across, and I believe about 70%-75% of console players also play Madden Mobile.
And what we’re seeing is that when you’re a football fan and you’re a Madden fan, you love the experience that is high-definition on your 80” television, couple with a live service like Madden Ultimate Team in connection with your friends in that hi-def experience, but you also love Madden and Madden games when you’re on the go, and you’re using mobile as an opportunity to do that.
As we look to the future, we think that there is a world where we drive even greater connection at a design level between the console experience and the mobile experience, and we believe that it’s going to be a strategic opportunity for us, as we think about the growing player base in any one of our franchises.”