Electronic Arts Talks About Virtual Reality and Game Streaming; Has “Incubation” Efforts on Both Fronts
During its latest financial conference call, Electronic Arts shared its stance on game streaming technology and virtual reality.
According to the publisher, streaming tech (think PlayStation Now or the now defunct OnLive) is still in its infancy, but the company has “a few incubation efforts” going on to see how best to benefit from it.
Looking at the core objectives of the company, which is “to build more relationships, with more players across more platforms around the world,” game streaming “certainly represents an opportunity” for Electronic Arts.
Yet, there’s lots of work to be done in order to deliver the kind of experience EA believes players want to play, but there is an effort going on.
We also heard about the publisher’s stance on virtual reality, which is identified as a tech that has the potential to fullfill the demand for immersion that players have, and “as a company with creativity and innovation as one as its core pillars” it’s very important for EA to “stay ahead of this.”
As a result, Electronic Arts has some “clear and focused investment” in the space.
The publisher also mentioned that there are a number of potential “providers and manifestations” of virtual reality right now, that go everywhere from wearing a pair of goggles to holographic-type experiences, and EA is looking at “any and all” of these things and has a few incubation efforts going on internally in order to be able to lead from the front.