Electronic Arts Talks DLC Plans: Wants to Avoid “Nickel–and–Dime” and Pay to Win
During a Q&A session at the 2016 Bank of America Merrill Lynch 2016 Global Technology Conference, Electronic Arts Chief Financial Officer Blake Jorgensen talked about the company’s plans for microtransactions and additional content going forward.
Jorgensen was asked how the publisher could go beyond simply releasing map packs and focus more on in-game content, and he mentioned that they’d like to replicate the FIFA Ultimate Team‘s style of gameplay in non-sport games, which could yield some “very interesting opportunities” across EA’s franchises.
He also mentioned that they’re less focused on microtransactions and “very conscious” that they “want to be careful not to nickel–and–dime the consumer.” On the other hand, they like the notion of driving deep engagement. When a costumer is deeply engaged, he will spend money over time, and EA prefers to think about that as the right model instead of simply having a microtransactions-based model.
Jorgensen also clarified that they’re also “very careful about not upsetting the balance of the game,” avoiding the notion of pay to win. He concluded mentioning that we’ll “see things over time,” but they want to be careful not to push too hard and to fast, ruining the experience for the consumer.