Epic Games Will Launch Their Own Online Store, With 88 Percent Revenue Going to Developers

Competing with the likes of Steam and Origin, Epic Games is launching their own online store, with a generous revenue split for developers.

December 4, 2018

Where revenue goes to when it comes to game development and digital retailers has often been a point of contention. Epic Games, the people behind behemoth moneymaker Fortnite, is making it a focus with the launch of their own storefront. The company confirmed today that they are going forward with launching their own Epic Games Store.

The online store from Epic, which will compete alongside Valve’s Steam and EA’s Origin in offering third-party PC and Mac games, will have an 88/12 percent split between developers and Epic Games. This about matches a similar 88/12 split that Epic offered over the summer for the Unreal Engine Marketplace, which itself was an increase from the original 70/30 split.


In comparison, Steam has Valve take around 20 to 30 percent of revenue from developers. Epic’s recent philosophy may just give competitors a run for their money, quite literally. That philosophy extended to the company’s Support-A-Creator program for Fortnite, which recently got a permanent extension. This program will expand to the Epic Games Store as a whole, allowing players to directly support creators from YouTube, Twitch, and other platforms.

Per Epic’s blog:

YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.

Epic Games started off with a games launcher, but the company is hoping now to provide a marketplace that is friendly to developers, content creators, and players alike. Developers can directly reach out to players, players can support content creators, and developers can reward content creators for promoting their games to players.

It’s a symbiotic relationship that Epic Games is attempting to cultivate—and it’s all thanks to that sweet, sweet Fortnite money. Speaking of, expect season 7 of Fortnite to launch this week.

Chris Compendio

Chris is a writer currently based in the Philadelphia area. They are currently writing for film website Flixist, podcasting for Marvel News Desk, and were an editorial intern for Paste Magazine's gaming section. They graduated from Carnegie Mellon University with a creative writing major.

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