Video games don’t just rot brains and sap your wallet of its hard-earned cash, you know. They do a bit of good on the side. For instance, the Entertainment Software Association Foundation, an offshoot of the trade arm of the North American video game industry, raised $900,000 for 15 beneficiaries at its latest charity event. Now that’s one stinky piece of cheddar.
The charity event itself, titled “Nite to Unite – For the Kids,” was an auction/casino night hosted by the ESA. Recipients of these funds will range from the Smithsonian, whose “Art of Video Games” exhibit goes live next year, to the Tiger Woods Learning Center Foundation, which provides scholarships for kids.
What stronger argument do you need than “Do it for the kids?”
To date, the ESA Foundation has raised more than $12 million over its 14 years of hosting fundraisers, according to ESA President and CEO Michael Gallagher.
“This tremendous generosity allows the ESA Foundation to support outstanding charitable organizations that make creative use of video games to educate our children, and to help tomorrow’s innovators receive the training they need to succeed,” he said.
Blizzard Entertainment President Mike Morhaime was honored during the Oct. 25 event for his success establishing his development studio and contributions to the Make-A-Wish Foundation. The ESA Foundation has similarly recognized folks like Shigeru Miyamoto, Ken Kutaragi and even George Lucas in the past.