During his presentation at the Electronics Investor Relations Day 2015, Sony Computer Entertainment CEO Andrew House talked about the company’s performance and strategy for Europe and Japan.
First of all, House mentioned that Europe is the strongest market for PlayStation 4. Afterwards, he explained that a few new services initiatives like PlayStation Vue have initially taken pace in the US rather than in Europe, but this doesn’t mean that Sony is somehow excluding Europe from the scope of those new initiatives.
That said, Sony has seen digital consumption and streaming being more prevalent and with a faster pace of growth in the US as opposed to elsewhere. For example the reason why Sony has been able to launch PlayStation Vue in the US, is because there has been a change in which content providers are managing the rights on their own content.
House “hopes and expects” to see a similar change in distribution and consumer dynamics happen in other markets as well, but they are more complex, and that shift hasn’t happened for now. Yet, Sony has “the will and the wish” to take advantage of that shift, should it happen in these other markets.
House also talked about the Japanese market, mentioning that Bloodborne is an example of the shift in strategy and management for SCE Japan Studio. It’s a “huge hit title,” that has been created in collaboration with Japanese developers after a bit of delay in the entrance of the PS4 market of Japanese publishers, and Sony hopes to continue with this kind of initiative.
That said, now that some third party titles like Dragon Quest Heroes and others have been made available as promised for PS4 in Japan, an acceleration is expected there as well.