Facebook Rebrands Oculus to Facebook Reality Labs, Details Coming September 16
Facebook is combining their Altered Reality studio, Spark AR, and Oculus into one big group called Facebook Reality Labs.
Following the alarming announcement that Oculus VR users will require logging in a Facebook account to use any of Oculus’ various online features, including the store and any multiplayer games, Facebook is now slowly moving forward to rebrand Oculus as “Facebook Reality Labs”.
Announced via a blog post on Facebook’s tech-centric blog, tech.fb, the omnipresent tech and social media company announced that Spark AR, Facebook’s Altered Reality studio, and Oculus would be rebranded together under a new umbrella called Facebook Reality Labs.
Excited to share the date for our annual conference, Facebook Connect (formerly Oculus Connect), which will be held virtually on Sept. 16 & free for everyone to attend. Hear more on our vision & the latest innovations from our team & developer community: https://t.co/tlxBJ7W1it pic.twitter.com/TFNWIYjKoG
— Facebook Reality Labs (@FBRealityLabs) August 25, 2020
This change isn’t the only thing Facebook has done to make their increasingly monopolistic hold on massively popular apps and platforms recently — in an effort to rebrand themselves as more transparent, Facebook has started to include its names and logos in more places on the properties they own. As such, moving to make their ownership of Oculus and Spark more obvious to the average consumer makes sense. Especially since Oculus as a platform has the lowest barrier of entry of all major VR platforms, in both price and ease of use.
In the same blog post, Facebook announced that the re-branded Oculus Connect, now called Facebook Connect, would be airing on September 16. Facebook promised new information on their vision for the new Facebook Reality Labs. On top of that, they promise new information about the future of games on the platform, in the form of updates from their internal development teams as well as third-party partners.
The digital event doesn’t have a set time yet, but Facebook promised more information will appear on Facebook Reality Labs social media accounts as September 16 draws near.