Far Cry 4's Creative Director Speaks Out About Controversial Box Art: "He's Not White"

By Allisa James

May 20, 2014

Ubisoft Montreal’s Creative Director, Alex Hutchinson, took to Twitter recently to address the controversy concerning Far Cry 4‘s boxart sparked by its reveal just last week:

Hutchinson posted the following Tweet not only in response to general criticism on Twitter, but specifically linked an article by Games Industry International:

Honestly the tweet is a bit vague and doesn’t fully tackle all the issues brought up. Hopefully subsequent statements can clarify his meaning soon.

However, I do believe that — whether or not you find offense in the cover — it’s important that these serious subject matters are properly discussed and not reflexively dismissed or irrationally defended. The maturity of a media can be accessed by the maturity of an audience during moments like these, and judging from many comments, the video game industry has a long way to go.

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Allisa James
@ajames347

Senior Weekend Staff Writer for DualShockers. Loves JRPGs, artbooks, and anime.

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