A couple days ago the policies published for the usage of Final Fantasy XIV: A Realm Reborn copyrighted and trademarked materials made the headlines as they prevented users from monetizing video on YouTube and streaming services like Twitch.tv, effectively causing an uproar within the "let's play" community, similar to what happened with Nintendo a few weeks back.
Today Square Enix decided to listen to the rather vocal feedback and published an updated version of the policies that mentions that monetization is now allowed.
You may not use the Materials for any sales or commercial use, meaning you cannot receive license fees or advertising revenue, except as part of the partner programs operated by YouTube.com, Twitch.tv, Ustream.tv, or similar programs. If the operator of a partner program seeks to confirm our policy, please point them to this page as we do not have the resources to respond to all requests.
Unfortunately the update caused a bit of confusion, because the original line that forbids monetization is still present (at the moment of this writing) in the "Guidelines for Videos" section of the policies.
You may not monetize your video via the YouTube partner program or any similar programs on other video sharing sites.
For the sake of clarity, I reached out to our contacts at Square Enix USA in order to receive confirmation on what part of the policies is the correct one, and Senior PR Manager David Yang came to the rescue, clarifying that the first rule is indeed the correct one.
Our revised stance is reflected in the first part of the statement. The second part unfortunately was not updated to reflect these changes but we are working to rectify this and apologize for any confusion we have have caused.
So there you have it, straight from the lion's mouth. If you plan on creating "let's play" videos or livestreaming your Final Fantasy XIV: A Realm Reborn gameplay while monetizing your efforts, now you can without fear of legal retaliation. Of course you'll still have to abide to the rest of the rules, so make sure to read them carefully.