Former EA VP Now Head of Oculus Rift Publishing Division

on December 21, 2013 12:54 PM

Former Electronic Arts Senior Vice President David DeMartini has joined Oculus Rift VR as head of worldwide publishing. The goal of this new branch is to set a publishing initiative by patterning with developers in order to bring their games to the Oculus Rift headset.

In a statement to Gamasutra, DeMartini elaborated on his new position:

“What I’m doing at Oculus, it’s not particularly different from what I did for seven years at EA as part of the EA Partners program… I’m figuring out how to partner effectively with big developers, small developers, all the way down to the individual who just wants to make something great for the Rift.”

With respect to publishing, DeMartini gives off the impression that it’s currently a mix of developer outreach, technical support, and financial backing in order to lure developers into making games for the hardware.

Interestingly, DeMartini stated that he plans to broaden the appeal of Oculus Rift beyond a gaming platform: IMAX movies, live concerts, and educational programs.

“Going outside of gaming, how do I get someone in the travel industry to put up the kind of cameras that let us create a Rift experience of being in, say Barcelona?”

I find this very compelling, would you be interested in watching a movie, or live NFL Football using the Oculus Rift?

Hailing from Miami, student/professional by day, writer during the unholy hours of the night. Lover of all facets of gaming, design, philosophy and culture. Favorite genres include MMO and RPG's, but enjoys anything and everything. Outside of gaming, heavily involved in politics and travel. Attained B.A. in International Relations from the University of Miami with a minor in Philosophy. Once spoke Japanese competently, but secret societies fearful of what this could lead to erased most of his memory...