Former Sony Computer Entertainment Europe Strategic Content Director Shahid Kamal Ahmad received many video game pitches from developers while he was a PlayStation executive, and today he responded to many questions on how to best pitch a game to a publisher, based on his experience.

If you're a young developer, or just want more insight on this little known process, read below.

If you're wondering what's the best pitch Ahmad ever saw, the answer is probably not too surprising: indie darling No Man's Sky.