Well, Gearbox's Duke Nukem Forever has officially hit THAT stage of its marketing campaign. But to its credit, this is definitely one of the cooler extremely transparent marketing ploys I've seen. It's a simple little soundboard app that's already available for download in the iTunes store. It comes backed with more than 25 of the Duke's most famous phrases for you to bust out at the drop of a hat. It's like having the incredibly handsome Jon St. John in your pocket!

Sure, it's basically just an advertisement, but it's an advertisement that lets you respond to your mother's constant nagging about homework with "my job is to kick ass, not make small talk," or the always-appropriate "anybody mind if I take off my pants?"

Duke Nukem Forever hits stores on June 14th, the soundboard app is available right now. Now go kick ass and chew bubble gum.