G4, cable’s source for video game news and related programming will be undergoing a massive revamp and name change. The aforementioned changes are expected to go into full effect early next year. Rumors persist that the network will be molded into an entity very similar to the GQ publication, with a focus on male-oriented programming (presumably more sophisticated than that of Spike).
The new look of the network will seemingly spur viewership and make the channel more accessible outside of the video game and comic book realm; though it is also rumored that the changes will not cause the network to stray too far from its roots in those areas. Most of the changes are reportedly underway behind the scenes, with the hiring of Adam Stosky as the channel’s new general manager earlier this year, and subsequent staff changes and promotions in areas such as program planning, acquisitions, and marketing.
The channel has not undergone any major change or revamp ever since it’s transformation from TechTV to G4 in 2004. NBC Universal has yet to release any official details or statement regarding the rebranding.